A Smarter Way to Manage Your Leads
Lead management is the process of tracking and managing prospective customers using a variety of marketing campaigns or programs. Will find it often referred to as customer acquisition management or contact management. Lead management generally includes the following steps:
1. Lead generation
Through a range of marketing techniques (including blog posts, advertisements, white papers, social media, events, and PR campaigns) the business creates interest in future consumers.
2. Customer inquiry and capture
Consumers respond with interest and their data is recorded developing a sales lead.
3. Filtering, categorizing, distribution, and contact
This is the step where a lot of work can be done to identify, categorize and sort the leads. They are prioritized based on likelihood of becoming a customer, and then dispersed to sales reps to be contacted.
4. Lead nurturing
The sorted leads are scheduled for the follow-up processes.
The success of a sale management process is measured by the number of sales done in the end by new customers. This is actually an ongoing process that needs to continue in order to nurture the new relationships.
Metaceutical Marketing recognizes and acts upon the importance of the follow up process in maintaining high levels of customer satisfaction and sales efficiency.