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Your online reputation can be seen in a number of ways. Whether you’re seeking employment, selling a product, looking for an investor or trying to share an info, someone is going to turn to a search engine to learn more about you. They might be consumers, business partners, stockholders, marketers, journalists, prospective employers, co-workers or personal contacts.
Metaceutical Marketing can help you assess, build, track and monitor your online reputation.
Do you need to build or fix your online reputation?
Most users won’t look past the first page or two of search results, so you only need to look at a couple pages for each keyword on the major search engines. Given advancements in personalized search, results can show discrepancies based on your location and search history, especially when searching for vanity terms you look at often.
Once you’ve searched for the relevant keyword phrases on each search engine, use a simple spreadsheet or list to determine whether you need to manage your online reputation. Now that you’ve recorded the top search results for each relevant keyword phrase and search engine, tally the results. You want to record how many were negative, indifferent and how many weren’t about you. These numbers will tell you whether you need to build or manage your online reputation. If you find that you have a number of search results ranking for your name/company that aren’t about you (especially in the top 10), you will need to start building your reputation.
If there are a number of search results that are about you, but they’re indifferent, you still need to focus on growing your online reputation. This is because the user isn’t finding something that immediately wins them over.
An online reputation management problem
The most common reputation management problems might come from squatted usernames or domains, job or name changes, negative comments or reviews, false information or profiles, Trademark infringement, bad news coverage, legal documents, complaint sites, competitor attacks, hate sites, personal or corporate scandals.
Steps in Reputation Management
1. Monitor Your Reputation
Metaceutical Marketing will set up alerts and feeds to catch every mention of your name, company, brand, employees, domain, etc.
2. Protect Your Name
Building your brand is difficult when you don’t have the same handle across each of the social networks. We realize that individuals and business owners don’t have time to chase after those names. Allow us to quickly check and register your name, handle, company, products, high profile employees, domain, etc. across many social networks.
After we’ve secured your username, we’ll set up your profiles and created ways to track your keywords, we’ll have to dive into the conversation. What’s being said about you? If there isn’t much, it’s time to get involved! Besides building your credibility, there are many ways that will help strengthen your rankings in the search engines.
3. Prevent Reputation Problems
- Use Social Media management tools
- Be accessible
- Invest in Customer Service
- Own your faults
- Build credibility
- Respond to criticism
4. Build Your Reputation
This is the step when we will start building your professional and personal networks and position you as an authority in your space.